Journal of Media,Culture and Communication(JMCC) ISSN:2799-1245 <p>The <strong>Journal of Media,Culture and Communication(JMCC</strong>) having <strong>ISSN: 2799-1245</strong> is a double-blind, peer-reviewed, open access journal that provides publication of articles in all areas of Media, Culture and Communication and related disciplines. The objective of this journal is to provide a veritable platform for scientists and researchers all over the world to promote, share, and discuss a variety of innovative ideas and developments in all aspects of <strong>Media, Culture, Communication and Social Sciences.</strong></p> HM Journals en-US Journal of Media,Culture and Communication(JMCC) ISSN:2799-1245 2799-1245 Spreading Fake Content via Social Media among Tertiary Level Students in Rangpur, Bangladesh <p>The study aimed to identify the reasons behind spreading fake content through SMP and whether tertiary-level students can identify fake content. The study used a descriptive research design. A simple random sampling technique was used for selecting the sample, and a structured questionnaire used for collecting data where the sample size was 121. The respondents were both male (78) and female (43). The ages of the participants were from 18 to 25. The use rate of SM was 100%, whereas Facebook is the most popular SMP (71.9%). More than 80% of participants use SMPs (Newspaper FB page, Journalists SMP wall, various pages and groups) as their information source. About 92.7% of respondents believe that fake content like news, misinformation, and disinformation spread via social media. Most of these are spread by Facebook (72.7%). Among various reasons, 68 (56.2%) respondents said that the most crucial reason is to endanger opposite political parties. The majority of the respondents said that they could identify fake content. They mention that if the content is news to check whether the news is fake or not, they usually look at the things like a search sources, checking photo and video clips, checking publisher’s websites, noticing published dates, visiting prominent news sites, notice spelling, and language, checking reporters identity, check lascivious words, search disclaimer, search URL, read the headline several times, and use media literacy knowledge. Of the respondents, who join the survey, 50.4% don’t have any idea about fake content identifying tools (Google Advance Search, Reverse Image Search, Tin Eye, Yandex, Bing, Photo Forensics, InVID), and the rest of them(49.6%) know about this tools. More than half of the respondents do not use these tools to identify fake content on social media.</p> Md. Aktarul Islam Md. Sajjat Hossain Md. Nazrul Islam PhD Md. Tabiur Rahman Prodhan Md. Abu Bakar Siddique Copyright (c) 2023 Authors 2023-08-18 2023-08-18 3 05 1 12 10.55529/jmcc.35.1.12 Awang Sekmai's Gastronomic Heritage: A Culinary Journey of Tradition and Unity <p>Awang Sekmai is located within the Lamshang sub-division of Manipur's Imphal West district, which is esteemed for its scenic enticement and tranquil landscapes. The region is home to the state's indigenous ethnic community. The place is conveyed through a myriad of art forms, rituals, traditions of culture, and festivals, making it an enticing destination for culture enthusiasts. Food plays a crucial role in establishing social cohesion and garnering the fascination of community members or multitudes. As Awang Sekmai continues to flourish while preserving its established customs and traditions, it exemplifies the potent role of culture in shaping identities and fostering unity among its people. The local populace has witnessed the ebb and flow of time, adapting its traditions while maintaining its fundamental values. The context here exemplifies the tenacity of traditional cultures in the face of modernisation. The uniqueness of this location and its culinary offerings has been observed and experienced by tourists from across the country and the globe. This paper examines the significance of food underneath the culture of Awang Sekmai. It examines Sekmai Yu, a traditional fermented rice beverage, as well as traditional dishes such as Oksha Thongba, Chamthong, Morok Metpa, and others which exemplify the culinary expertise of the community. In the context of festivals, religious ceremonies, and social gatherings, the cultural significance of these dishes is highlighted.</p> Khwairakpam Goutam Singh Copyright (c) 2023 Authors 2023-08-22 2023-08-22 3 05 13 22 10.55529/jmcc.35.13.22 Role of Communication in Rural Development <p>Abstract: The nearby age has been truly term as a “Communication age”. Communication plays an enormous value in our civilization. Communication has turn out to be a vital part of our daily life. Now people want sufficient and valid information as early as achievable. The mass media namely newspaper, radio and television are taking important part in this important necessitate of people. Communication is the middle activity human connection in general and growth as well as development in particular. A man can stay alive only in society and the continued existence in society is likely with communication. Communication and Development have existed side by side since the sunrise of civilization. Both have gone through lots of changes since they have been connected with each and every feature of human growth, progress and development. The main center of attention of this paper is to examine the level of communication that has contributed for India’s rural development. The other cause is to check the success and act up of the special tools of communication in the rural development passage where many are aggressive and stressing on improving the eminence of rural life. Communication plays an important role in achieving various objectives of the rural development programs i.e. MGNREGA, PMAY-G, and PMGSY etc.</p> Erum Saif Ashok Kumar Copyright (c) 2023 Authors 2023-09-12 2023-09-12 3 05 23 31 10.55529/jmcc.35.23.31 Media Ownership and News Coverage: A Critical Appraisal of Private Media Organisation <p>Information is central to all forms of human activity no matter the field, be it medicine, agriculture, tourism or engineering. There is the need for exchange of information to ensure completion of tasks. Inefficiency will be the results, where this exchange of information is slow or there is a break down. For this reason, information is regarded as a vital resource that needs to be properly developed, because it has boomerang effect on society. News media ownership assumes different characteristics depending on whether and when it is profitable or politically interesting to own media. When investing in news production is economically beneficial, it typically attracts corporate owners aiming to maximize profit on the public stock market. When investments in news production are politically beneficial, it typically attracts industry, military, or partisan ownership. When news media ownership is not economically beneficial, as has been the development in Western media systems in recent years, it attracts a variety of owners with different motives.</p> Victor Amos Ayodele Babatunde Joseph Copyright (c) 2023 Authors 2023-09-19 2023-09-19 3 05 32 40 10.55529/jmcc.35.32.40 Public Perception of the Use of Television in Promoting Healthy Water Consumption <p>The Mass Media plays a crucial role in advocacy and publicity, influencing people's mindset and perceptions, thereby affecting their behavior. This study focuses on understanding the public perception of television's role in promoting healthy water consumption in Kaduna state, with the aim of managing solid incidents. Using the magic bullet theory of the press and a survey research design, 60 respondents were sampled through stratified sampling. The study revealed that television programs enlighten people about the importance of using hygienic water and increase their knowledge about water usage. It concludes that television is instrumental in achieving SDG goals by propagating the significance of healthy water consumption among Kaduna state residents. The study recommends that all media organizations in Kaduna state should implement similar programs to raise awareness about the importance of clean drinking water. Additionally, television programs should educate the public about water contamination and its effects on human health.</p> Richifa Aminu Habibu Ayodele Babatunde Joseph Copyright (c) 2023 Authors 2023-09-19 2023-09-19 3 05 41 50 10.55529/jmcc.35.41.50