DR. LOKESH G R; HARISH K S; DR. GEETHANJALI G. A study on benefits, challenges and factors impressing customer relationship management (CRM) W.R.T. private commercial banks at Bengaluru. Journal of Corporate Finance Management and Banking System, [S. l.], v. 3, n. 01, p. 74–85, 2023. DOI: 10.55529/jcfmbs.33.1.13. Disponível em: https://journal.hmjournals.com/index.php/JCFMBS/article/view/1714. Acesso em: 20 sep. 2026.