Ashok Mammen V, and T. Bharathi. “Role of Persuasion in Online Purchases: A Conceptual Framework”. Journal of Corporate Finance Management and Banking System 4, no. 04 (July 13, 2024): 53–64. Accessed December 21, 2024. https://journal.hmjournals.com/index.php/JCFMBS/article/view/4495.