MS. HARLEEN KAUR; DR RUBAID ASHFAQ. The Impact of Netflix on Viewer Behaviour and Media Consumption: An Exploration of the Effects of Streaming Services on Audience Engagement and Entertainment Preferences. Journal of Media, Culture and Communication, [S. l.], v. 3, n. 04, p. 9–23, 2023. DOI: 10.55529/jmcc.34.9.23. Disponível em: https://journal.hmjournals.com/index.php/JMCC/article/view/2290. Acesso em: 29 jun. 2025.