Journal of Media,Culture and Communication(JMCC) ISSN:2799-1245

Unlocking the Potential of 5G: Innovations and Challenges in Next-Generation Telecommunication Networks in Nigeria

Isaac John Ibanga — 2024-06-19

This study investigates the unlocking of 5G potential, focusing on innovations and challenges in next-generation telecommunication networks within Nigeria. Three research questions guided the study, employing a survey research design. The study population consisted of 38 respondents, comprising 17 Technical Unit Heads from the National Information Technology Development Agency (NITDA) and 21 Heads of Telecommunication and Innovation Units from the Nigerian Communications Commission (NCC) across six regional offices in Nigeria. Due to the small population size, the entire population was included, eliminating the need for sampling. Data collection utilized a structured questionnaire developed by the researchers, titled "Innovations and Challenges in Fifth-Generation Telecommunication Networks Questionnaire (ICFTNQ)," achieving a reliability index of 0.87 through the Cronbach Alpha reliability method. Mean statistics were utilized to address the research questions. The findings revealed the significant enhancements brought by 5G to telecommunication infrastructure in Nigeria, particularly in speed, reliability, innovation, and economic development. Key innovative strategies crucial for 5G deployment were identified, including network optimization, collaboration, infrastructure development, and regulatory support. The study recommends collaborative efforts among government, industry stakeholders, and international partners to overcome challenges and establish a robust foundation for successful 5G deployment in Nigeria.

The Use of YouTube Platform in Supporting Learning Motivation of Communication Science Students of Universities Nigeria Jakarta in 2020

Adiza Resty Purwaningtyas — 2024-06-29

The presence of increasingly advanced technology certainly makes it easier for people to fulfill their daily needs. Technological developments are accompanied by the emergence of new media as a center or forum for public information in a country. Technological developments encourage community civilization by making the internet and social media as a unified whole, with the aim of using new public spaces for the community. Social media provides many changes and impacts on its users. Youtube is a social media that is in great demand by the public in the current era. This study aims to take a deeper look at how platform Youtube plays a role in helping the learning process and increasing students' learning motivation. By using a descriptive qualitative approach and data collection methods in the form of interviews with the subject of this research, namely the students of Communication Studies at the State University of Jakarta in 2020. This research resulted in several findings from the facts presented by the informants. The big picture of these findings can be concluded into two discussions, the first is that students as the younger generation are very familiar with social media, especially Youtube. Second, platform is very dominant in helping to increase student learning motivation.

Effect of Dining Service Quality and Social Media Marketing on Intention to Revisit with Customer Satisfaction as an Intervening Variable at in out Cafe Medan

Debrina Puspita — 2024-07-13

This research aims to analyze effect of dining service quality and social media marketing on intention to revisit with customer satisfaction as an intervening variable at In Out Cafe Medan. The research used in this research is associative research. Population in this research is consumers of in out Cafe Medan which was conducted from September 2023 to January 2024 with an unknown number. In this research, the sampling method used was non-probability sampling. The minimum sample size is 5-10 observations for each parameter being estimated, suggesting that the minimum sample size be 5-10 times the indicator variable. So the number of indicators is 23 multiplied by 5 equals 115. So through calculations based on this formula, the sample size for this research is 115 people. The data analysis model used in this research uses path analysis. Based on the research results show that dining service quality has a positive and significant effect on customer satisfaction at In out Cafe Medan. Social media marketing has a positive and insignificant effect on customer satisfaction at In out Cafe Medan. Dining service quality has a positive and significant effect on intention to revisit at In out Cafe Medan. Social media marketing has a positive and insignificant effect on intention to revisit at In out Cafe Medan. Customer satisfaction has a positive and significant effect on intention to revisit at In out Cafe Medan. Dining service quality has a significant effect on intention to revisit through customer satisfaction at In out Cafe Medan. Social media marketing does not have a significant effect on intention to revisit through customer satisfaction at In out Cafe Medan.

Dynamics of Political Communication and Personal Branding Joko Widodo as a President Indonesia via Instagram @Jokowi

Vrista Claudia — 2024-07-06

This research examines the dynamics of political communication and personal branding of Joko Widodo or who is familiarly called Jokowi Dodo, with a focus on his interactions with the public, the impact of his political messages, and maintaining his personal image. Through qualitative research methods and a case study approach, data was collected mainly from Jokowi's official Instagram account (@jokowi) and supplemented with relevant literature. Analysis shows that Jokowi uses various communication strategies, including short speeches and political messages on social media platforms such as Instagram, which are accompanied by visual documentation of his activities. His political messages, which emphasize infrastructure development and pandemic management, influence public perception, although challenges remain, especially regarding policy implementation. Jokowi's personal branding, characterized by simplicity, strong leadership and consistency, was received positively by the public, contributing to his popularity. Additionally, media coverage plays an important role in shaping public opinion, despite criticism and controversy surrounding Jokowi's administration. Overall, this research contributes to a deeper understanding of the complexities of political communication and personal branding, and offers insights into the dynamics of leadership and public perception.

An Assessment of Social Media Usage Patterns and Influences among Tribal Naga Women of North East India

Lungsanliu Panmei — 2024-07-25

Social media platforms have been acclaimed as providing immense potential for the empowerment of diverse societal groups regardless of gender, caste, class or race. But studies on women’s online experiences have authenticated the hindrances faced by women in access and engagement in social media discourses. This study aimed to assess the pattern of social media use, influences and hindrances faced by tribal Naga women of North East India in their engagement in social media public platforms. Data was collected through a questionnaire survey of 360 female respondents from the States of Nagaland and Manipur. The results showed that WhatsApp Messaging is the most popular platform (n=338) among Naga women, followed by YouTube (n=298) and Facebook (n=286). About seventy-four per cent (74.55%) of the respondents stated that they access social media several times daily. Using social media for news and information ranked the highest (95.93%) followed by social relationships (92.51%). It was observed that social media exposure and usage has positively increased Naga women’s gender awareness (97.16%) as well as their awareness of political and civic issues (96.15 %). However it has not significantly increased their public opinion expression (20%) on socio-political and civic issues. The main hindrances in engagement on social media discussions were Lack of Knowledge about issues (73.98%), followed by a Lack of Interest (71.13%) and a Lack of Time (62.14%). Based in the findings, despite the hindrances and low level of engagement in social media public discourses, it was concluded that Naga women’s information seeking behaviour being the main motivation behind social media could be a positive indicator for the development of their agency.