https://journal.hmjournals.com/index.php/JMCC <p>The <strong>Journal of Media,Culture and Communication(JMCC</strong>) having <strong>ISSN: 2799-1245</strong> is a double-blind, peer-reviewed, open access journal that provides publication of articles in all areas of Media, Culture and Communication and related disciplines. The objective of this journal is to provide a veritable platform for scientists and researchers all over the world to promote, share, and discuss a variety of innovative ideas and developments in all aspects of <strong>Media, Culture, Communication and Social Sciences.</strong></p> en-US editorinchief.jmcc@gmail.com (Editor in Chief) editorinchief.jmcc@gmail.com (Tech Support) Mon, 01 Apr 2024 06:43:09 +0000 OJS 3.3.0.7 http://blogs.law.harvard.edu/tech/rss 60 https://journal.hmjournals.com/index.php/JMCC/article/view/4083 <p><strong><em>This paper is concerned with investigating how hashtags on Twitter impact society. It examines the ways in which these hashtags unite individuals, establish common identities, and call attention to issues in society. Through the examination of ten widely used hashtags, it shows how they organize online conversations. This paper delves into how social interactions and meanings shape hashtag activism using socio-semantic theory. In addition, it examines community formation, power dynamics, and key influencers in these movements. Moreover, it highlights how hashtag activism derives meaningful social change and pushes for a fairer society.</em></strong></p> Prof. Hussain Hameed Mayuuf, Souad Hafed Mahdi Copyright (c) 2024 Authors https://creativecommons.org/licenses/by/4.0/ https://journal.hmjournals.com/index.php/JMCC/article/view/4083 Tue, 16 Apr 2024 00:00:00 +0000 https://journal.hmjournals.com/index.php/JMCC/article/view/4201 <p>This study pragmatically examines the linguistic strategies used in online digital communication. It is crucial to comprehend how humans create meaning, navigate goals, and communicate social behaviour in digital time due to the rapid expansion of online platforms and interactions. The study aims to highlight the significant role of linguistic strategies in online digital communication, and identify the different strategies in online communication with different intended meanings, and analyze the selected online digital communication according to the pragmatic theory. This study uses the theoretical framework of pragmatics to explore the pragmatic characteristics, purposes, and consequences of language tactics in online digital communication. The study utilizes a qualitative theoretical framework by collecting accurate data from real online platforms and channels and using pragmatic analysis tools to transcribe the data. The study explores how meaning is constructed and negotiated, focusing on the pragmatic elements of linguistic tactics such as implicature and politeness by adopting the practical theories of Searle's (1979) Speech Act Theory and Gricean's Theory of Implicature and Cooperative Principle (1975). As a result, the study finds that language techniques differ across various digital communication platforms and emphasizes context's influence on online conversation. The results enhance our comprehension of how people develop linguistic techniques in online digital communication and have consequences for successful communication, social engagement, and digital literacy in modern digital settings.</p> Prof. Dr. Salih Mahdi Adai AlMamoory (Ph.D.), Assist. Lecturer Teejan Waheed Al- Khazaali Copyright (c) 2024 Authors https://creativecommons.org/licenses/by/4.0/ https://journal.hmjournals.com/index.php/JMCC/article/view/4201 Tue, 14 May 2024 00:00:00 +0000