[1]
Mahmoud Al. Homssi et al. 2023. The impact of cause-related marketing on brand image, perceived quality, brand awareness, and purchase intention: the moderate role of customers skepticism. Journal of Production, Operations Management and Economics. 3, 01 (Feb. 2023), 41–51. DOI:https://doi.org/10.55529/jpome.31.44.55.