MAHMOUD AL. HOMSSI; ALAAELDIN ABASS ALI; KAWTHAR HUSSAM HASHOUSH. The impact of cause-related marketing on brand image, perceived quality, brand awareness, and purchase intention: the moderate role of customers skepticism. Journal of Production, Operations Management and Economics, [S. l.], v. 3, n. 01, p. 41–51, 2023. DOI: 10.55529/jpome.31.44.55. Disponível em: https://journal.hmjournals.com/index.php/JPOME/article/view/1477. Acesso em: 15 sep. 2026.