MS. SRADDHAA MISHRA; DR. RUBAID ASHFAQ. Influencer Impact: Examining the Effect of Influencers on Consumer Behaviour and Purchase Decisions. Journal of Production, Operations Management and Economics, [S. l.], v. 3, n. 05, p. 1–18, 2023. DOI: 10.55529/jpome.35.1.18. Disponível em: https://journal.hmjournals.com/index.php/JPOME/article/view/2470. Acesso em: 19 sep. 2024.