Mahmoud Al. Homssi, AlaaEldin Abass Ali and Kawthar Hussam Hashoush (2023) “The impact of cause-related marketing on brand image, perceived quality, brand awareness, and purchase intention: the moderate role of customers skepticism”, Journal of Production, Operations Management and Economics, 3(01), pp. 41–51. doi: 10.55529/jpome.31.44.55.