Ms. Sraddhaa Mishra, and Dr. Rubaid Ashfaq. “Influencer Impact: Examining the Effect of Influencers on Consumer Behaviour and Purchase Decisions”. Journal of Production, Operations Management and Economics 3, no. 05 (August 1, 2023): 1–18. Accessed February 5, 2025. https://journal.hmjournals.com/index.php/JPOME/article/view/2470.