Muhammad Zahij Iqbal, Minal Zafar, and Muhammad Hamza Khan. “Business Analytics in Managerial Decision-Making in Emerging Economies: Evidence from Pakistan”. Journal of Production, Operations Management and Economics 6, no. 1 (May 25, 2026): 35–46. Accessed May 26, 2026. https://journal.hmjournals.com/index.php/JPOME/article/view/6332.