Effect of Entrepreneurial Skills on the Performance of Women-Owned Enterprises in Makurdi Metropolis, Benue State

Abstract

Women entrepreneurs play a fundamental role to the development of economies across the nations. The success of women-owned enterprises depends on the possession of different entrepreneurial skills. The research is carried out to investigate the effect of entrepreneurial skills on the performance of women-owned enterprises in Makurdi Metropolis. The study employed a survey research method and a questionnaire was distributed to 127 owner-managers of businesses owned by women in Makurdi Metropolis. Data retrieved from the participants were analysed and presented in tables. Regression was used as the technique of data analysis and test of hypotheses using SPSS version 23. The outcomes of the study revealed that accounting skills, marketing skills and human relations skills have a significant and positive effect on the performance of women-owned businesses. The study concludes that entrepreneurial skills are vital for business performance. It recommended amongst others that owners and managers of small scale businesses should improve their accounting skills for proper record keeping and marketing skills in identifying business opportunities.