Contextual Analysis: Spotify India IPL Mission

https://doi.org/10.55529/jhmd.32.10.13

Authors

  • Shreyam Chaudhary MBA and BBA in Marketing, Amity University, India

Keywords:

T20, Cricket, Marketing, Harballpeplaylist.

Abstract

Spotify epitomizes the new period of scaling a business. It sent off a music-real time feature in late 2008, outperformed 1 million clients in mid 2011, and today offers 248 million month to month dynamic clients in 79 business sectors admittance to in excess of 50 million tunes and digital broadcasts. A T20 game is a bubbling pot of sentiments. The idea was to integrate every one of the exercises that happen on a cricket field all through an IPL coordinate with Spotify's library of 3 billion tracks. By covering the game ball by ball and conveying the hashtag #HarBallPePlaylist on Twitter utilizing the brand's handle, the brand used second advertising. Is Spotify endeavoring to confine its business by utilizing these systems?

Published

2023-03-14

How to Cite

Shreyam Chaudhary. (2023). Contextual Analysis: Spotify India IPL Mission. Journal of Humanities,Music and Dance, 3(02), 10–13. https://doi.org/10.55529/jhmd.32.10.13

Issue

Vol. 3 No. 02 (2023): Feb-Mar 2023

Section

Articles
Copyright & Licensing

Copyright (c) 2023 Authors

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.