The Contribution of Physical Factors and Cultural Reinforcement Activities in the Tourism Industry of Nuwara Eliya

Abstract

The tourism industry is one of the major sources of income in the world. Thus, Sri Lanka is a pearl of the Indian Ocean that excels in the field of tourism. Sri Lanka is an island nation surrounded by the sea, blended with natural forest ecosystems and rich bio-diversity. Nuwara Eliya is one of the most important tourist destinations in Sri Lanka, located amidst the central hill mass of the island. The research titled “The Contribution of Physical Factors and Cultural Reinforcement Activities in the Tourism Industry of Nuwara Eliya” is fully focused on the contribution of physical properties and cultural strengthening activities in the tourism industry of Nuwara Eliya. The objectives of the study are to identify the importance of physical factors in the tourism industry in Nuwara-Eliya and to present the cultural and reinforcement measures to be taken to promote tourism in the study area. Quantitative and qualitative data for the study area have been systematically obtained and the data were analyzed comprehensively using the compilation and inference methods. Secondary data were obtained from previous research, published articles, unpublished books and satellite images. Spatial and attribute data were analyzed using Arc GIS 10.3 and MS-Excel 2016 software, in order to find out the physical properties that contribute Nuwara Eliya tourism industry. As well the study further highlights tourism development through cultural reinforcement activities.