Strategy to Conquer the Market through Marketing Research on Environmentally Friendly Products in the Hospitality Sector

Abstract

The tourism industry is one of the biggest businesses within the world. This is because tourism has a direct and indirect effect on the local community. This is what drives many countries to further develop the tourism industry as one of their leading sectors, especially for developing countries including Indonesia. Hotels around the world are propelling numerous eco-friendly activities such as shrewd showers, sunoriented control establishments, and squander redirection. This research aims to analyze strategy to conquer the market through marketing research on environmentally friendly products in the hospitality sector. This type of research is qualitative research. The data used in this study uses primary and secondary data. Data analysis in this study uses qualitative analysis. The results of the study obtained are the Ministry of Tourism and Creative Economy realizes and becomes an important part that carries out education in the tourism sector, especially hospitality. The campaign using environmentally friendly products in the hospitality sector is wooden brush, all paper, water jug, wooden hanger, with soap and shampoo place. Marketing research on environmentally friendly products in the hospitality sector can provide benefits if it succeeds in conquering the market with a strategy of environmental responsibility, energy saving and use of renewable energy, and increasing brand credibility in the environment.