Compartive Study Of Promotional Strategies Adopted By Automobile Retailers In Chennai

P.Leo Dominic; Dr.S.Praveen Kumar

doi:10.55529/jeet22.1.8

Compartive Study Of Promotional Strategies Adopted By Automobile Retailers In Chennai

https://doi.org/10.55529/jeet22.1.8

Authors

P.Leo Dominic Research Scholar, Department of Management Studies, Bharath Institute of Higher Education & Research, Chennai
Dr.S.Praveen Kumar Professor& Dean, School of Commerce & Management, Bharath Institute of Higher Education & Research, Chennai

Abstract

The main purpose of the study is to understand and identify the different types of promotional strategies adopted by two-wheeler and four wheeler showrooms in chennai.

Published

2022-02-02

How to Cite

P.Leo Dominic, & Dr.S.Praveen Kumar. (2022). Compartive Study Of Promotional Strategies Adopted By Automobile Retailers In Chennai. Journal of Energy Engineering and Thermodynamics, 2(02), 1–8. https://doi.org/10.55529/jeet22.1.8