Influence of E-Word of Mouth on Purchasing

Abstract

With the advent of technology, People nowadays spend more time on Facebook, YouTube, Whatsapp, and other social networking sites. E-word of mouth is becoming more prevalent in social networking sites. As social media has grown in popularity, consumers have begun to share their product or service-related experiences and opinions with friends and colleagues via Facebook, Whatsapp, YouTube, and other social networking sites. However, because the coin has both a head and a tail, word of mouth has both a positive and negative influence on others. It can also transmit and review negative information. There is no turning back once the information has been revealed.