A Comparative Study of Market Performance and Effective Marketing Strategies of India Cements and Ramco Cements in the Cement Industry

Abstract

There may be a number of difficulties when expanding into other markets and globalizing cement factories. Careful market research, strategic planning, and a proactive attitude toward risk management are all necessary to meet these obstacles. To successfully globalize their operations, cement companies must invest in cross-cultural competency, forge solid alliances, keep up with regulatory requirements, and create adaptable business models. The sections were as follows: Sampling universe: For the research, the entire staff serves as the sampling universe. 100 of Ramco's and India's cements are the target population. Additional research might examine the companies' marketing communication tactics, investigate their efforts to expand internationally, and evaluate their sustainability and environmental procedures. Surveys and interviews can be used to gauge customer happiness and loyalty, and the cement industry's technological improvements can be investigated.