A Study on Preferential Buying Pattern of Whirlpool Washing Machine in Tambaram

Abstract

Electronics provides a means of generating and enhancing consumers' overall enjoyment for their regular day-to-day lives at home. With the purpose of making many durable products in that line, consumer electronics produce an enormous amount of clothing washing machines. While there are several brands of electronic washing machines, Whirlpool is the most popular one on the market. This research examines Tambaram's penchant for purchasing Whirlpool washing machines. 150 houses in the study area were selected between May and June 2023 using a practical sampling technique. Regression analysis, basic correlation, and other necessary methods are used. The interpretations made during the study and analysis are what led to the findings and observations. The shifting purchasing habits of consumers in the digital era across a broad spectrum of income, standard of living, designs, aspirations, and wants are also a key determinant in the construction of new facilities for technology-driven goods.