Commerce in Political Campaigns: Exploring the Intersection of Business Strategies and Political Marketing

Abstract

This article explores the intricate intersection of commerce and political campaigns, unraveling how business strategies intertwine with political marketing. Analyzing the symbiotic relationship between commerce and politics, the article investigates how political campaigns increasingly draw inspiration from successful business models. Delving into strategic branding, fundraising dynamics, data-driven decision-making, media strategies, and ethical considerations, the study provides insights into the evolving landscape where commerce influences political campaigns.