Internet-Based Tourism Promotion and Tourist Travel Intentions in Tagum City during Covid-19 Pandemic

https://doi.org/10.55529/jsrth.33.1.8

Authors

  • Ritchel P. Villaver Department of Business Administration Education, University of Mindanao Tagum College, Philippines
  • Claire R. Catamora Department of Business Administration Education, University of Mindanao Tagum College, Philippines
  • Clarizze Joy S. Mariscal Department of Business Administration Education, University of Mindanao Tagum College, Philippines
  • Joshua M. Salinas Department of Business Administration Education, University of Mindanao Tagum College, Philippines

Keywords:

Internet-Based Promotion, Travel Intention, Pandemic, Tourism Promotion, Tagum City.

Abstract

Measuring The Level Of Internet-Based Tourism Promotion And Tourist Travel Intention In Tagum City During The Pandemic Was The Main Objective Of This Study. A Correlational Technique Was Used To Determine The Relationship Between The Two Variables. The Study's Respondents Were Those Tourists Who Acquired The Indicated Major Tourist Destinations In Tagum City Through An Online Google Forms Survey. This Investigation Utilized The Statistical Methods Of Mean And Pearson's Correlation. The Results Of This Study: The Variable Internet-Based Tourism Promotion Level Was Described As Very High. Also, The Tourist Travel Intention Was Very High. Furthermore, Internet-Based Tourism Promotion And Tourist Travel Intention Have A Substantial Relationship.

Published

2023-04-14

How to Cite

Ritchel P. Villaver, Claire R. Catamora, Clarizze Joy S. Mariscal, & Joshua M. Salinas. (2023). Internet-Based Tourism Promotion and Tourist Travel Intentions in Tagum City during Covid-19 Pandemic. Journal of Social Responsibility,Tourism and Hospitality, 3(03), 1–8. https://doi.org/10.55529/jsrth.33.1.8

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