Exploring Female Travellers’ Satisfaction in North Indian Destinations: an Empirical Study

Abstract

This empirical study delves into the levels of satisfaction among female travellers visiting North Indian destinations. In an era characterized by increasing female empowerment and a growing trend of solo and group travel by women, understanding their satisfaction levels assumes critical importance. The research adopts a quantitative approach, incorporating surveys with female travellers exploring various facets of North Indian destinations. Findings reveal nuanced dimensions of satisfaction specific to female travellers, shedding light on their unique preferences and concerns. While safety perceptions, facilities at the destinations, value of money and hygiene standards, emerge as key determinants of satisfaction. The implications of this study extend to the tourism industry, policy makers, and destination managers, emphasizing the importance of tailoring services and amenities to cater to the evolving needs and preferences of female travellers. By enhancing female travellers’ satisfaction, North Indian destinations can attract and retain this growing demographic, ultimately contributing to the region's tourism industry's sustainable growth.