A Study and Analysis of Consumers Buying Behaviour in Jammu and Kashmir

Abstract

This paper is going to Emphasize the behaviour of the consumers and their perception over the shopping from the retailers at different area of two districts Anantnag and Srinagar Jammu and Kashmir if we glance over the world wide consumers are treated as the real king of the markets either on the wholesale level or at the retailer level it is all by the orientation of the consumer whatever consumer demands market should present the same at the right place on the right price to the general public, this will be like turning tools point for the business world in this paper, research will focus and present the perception and on behaviour related traits of consumers over the different marketing places , a well formed questionnaire is prepared to find out the real facts and figures in a organised way for the data collection on the basis of the followings objectives like to study or examine about the perception of consumers over the retail markets of two districts of Jammu and Kashmir which will be based on Random sampling and to be distributed the questionnaires among the 250 respondents via both modes online and offline too respectively to cognize and to assess the objectives of the study in this research study one of the statistical tools to be applied like chi square test for checking the significance of the reliability of the data and Analysis of the data like percentile method, average method also to be done with the help of SPSS software.