The Mediating Role of Traffic Safety Awareness on Road Safety Attitude and Behavior of Drivers

Abstract

This research study aimed to determine the mediating role of traffic safety awareness on the relationship between road safety attitude and behavior of drivers. The researcher surveyed 378 licensed drivers selected using a stratified random sampling technique. The study utilized Mean, Pearson Product Moment Correlation, Medgraph using Sobel z-test and Regression. The study found a very high level of Traffic Safety Awareness, a moderate level of Driving behavior, and high Road Safety Attitudes among licensed drivers. A significant correlation was observed between road safety attitude and drivers’ behavior. There is also a high significance on the relationship between road safety attitude and traffic safety awareness, as well as between traffic safety awareness and drivers’ driving behavior. The mediation analysis examined the role of traffic safety awareness as a mediator in the relationship between road safety attitude and driver behavior. The results point towards partial mediation, where the mediator variable partially explains the relationship between the independent and dependent variables.