Service Marketing Assessment of Select Hotels in Tagum City

Mar Patrick A. Sabay; Angelica Joyce A. Siscon; Nexofelou R. Gono

doi:10.55529/jmc.32.22.25

Service Marketing Assessment of Select Hotels in Tagum City

https://doi.org/10.55529/jmc.32.22.25

Authors

Mar Patrick A. Sabay Department of Business Administration, University of Mindanao-Tagum College, Philippine
Angelica Joyce A. Siscon Department of Business Administration, University of Mindanao-Tagum College, Philippine
Nexofelou R. Gono Department of Business Administration, University of Mindanao-Tagum College, Philippine

Keywords:

Service Marketing, Service Strategy, Hotels, Tagum City

Abstract

The study was initiated to assess the service marketing of selected hotels in Tagum City. This study employed a quantitative design that involved 400 customers as participants of the study. Participants were selected because they are customers of selected hotels in Tagum. Results show that a high level of service marketing (x=4.21) among select hotels in Tagum City. This is based on the measures of service marketing; service concept (x=4.16), accessibility of service (x=4.14), interactive personnel(x=4.27) axillary service(x=4.18) and consumer influences(x=4.19). In addition, all measures of service marketing garnered a descriptive level of high. Recommendations were made to address the results.

Published

2023-02-04

How to Cite

Mar Patrick A. Sabay, Angelica Joyce A. Siscon, & Nexofelou R. Gono. (2023). Service Marketing Assessment of Select Hotels in Tagum City. Journal of Multidisciplinary Cases , 3(02), 22–25. https://doi.org/10.55529/jmc.32.22.25