Photographic Representation Of Women Athletes In The Indian Print Media During The 2020 Tokyo Olympics Games: A Study Of Select Indian English Daily Newspaper The Hindu

Abstract

Content analysis of 347 photos from the Hindu newspaper was conducted from 23rd July to 10th August. The aim was to add new knowledge in understanding the sportswomen coverage and the space they are given in the visual form in Indian print media. Previous studies have documented firm growth in the visual representation of female athletes especially in mega-events, as (Lee, 1992)  found 26% female photos, 27% (Alexander, 1994), Pringle, Richard, and Sandy Gordon, 1990, 37%, (Pedersen, 2002) 32%, 43% (Vincent, 2004)  39% (Vincent, Inworld, Johnson and Massey, 2003)  and  42% (King, 2007). This study shows that only 35.2% coverage was given to women athletes which is not good sign, looking at the previous studies, where a study growth was demonstrated