Effect of Instagram Profile View and Endorsement on Impulse Buying

Dhety Chusumastuti; Ana Fitriyatul Bilgies; Ratnawita; Silvia Ekasari; Nika Sintesa

doi:10.55529/jmc.36.37.42

Effect of Instagram Profile View and Endorsement on Impulse Buying

https://doi.org/10.55529/jmc.36.37.42

Authors

Dhety Chusumastuti Sekolah Tinggi Multi Media "MMTC" Yogyakarta, Indonesia.
Ana Fitriyatul Bilgies Universitas Islam Darul Ulum Lamongan, Indonesia.
Ratnawita STIMA IMMI, Indonesia.
Silvia Ekasari STIE Manajemen Bisnis Indonesia, Indonesia.
Nika Sintesa Politeknik LP3I Jakarta, Indonesia

Keywords:

Instagram Profile View, Endorsement, Impulse Buying.

Abstract

This study aims to determine and analyze effect of Instagram profile view and endorsement on impulse buying. This research is assisted using quantitative methods. Population in this study are active Instagram users. Sample is taken randomly with a sample of 100 respondents. Testing the hypothesis in this study uses a part of multiple linear regression, namely partial (t) test. The results show that Instagram profile view has a significant effect on impulse buying. Endorsement has a significant effect on impulse buying.

Published

2023-10-01

How to Cite

Dhety Chusumastuti, Ana Fitriyatul Bilgies, Ratnawita, Silvia Ekasari, & Nika Sintesa. (2023). Effect of Instagram Profile View and Endorsement on Impulse Buying . Journal of Multidisciplinary Cases , 3(06), 37–42. https://doi.org/10.55529/jmc.36.37.42