Consumer Behaviour in Online Shopping: A Comprehensive Study

Abstract

The advent of the internet and technological advancements have revolutionized the way consumers engage with commerce. Online shopping has become a significant aspect of contemporary consumer behavior, reshaping purchasing patterns, preferences, and decision-making processes. This essay presents an in-depth exploration of consumer behavior in the realm of online shopping, encompassing factors that influence buying choices, the role of trust and convenience, the impact of social influences, psychological factors affecting decision-making, and implications for businesses. Through a thorough examination of existing research and empirical insights, this study offers valuable insights into the dynamics of online consumer behavior.