Media Literacy: Building Critical Media Awareness

Abstract

The effect of media on society and the world at large is always under constant scrutiny. Researchers across the globe persistently studying the effect of media on the social, political, economic, and cultural discourse of our society. Due to rapid development of Communication Technologies and enhanced access to internet, the challenges posed by media have grown manifolds. To overcome those challenges researchers have been arguing since long about the importance of media literacy. Recent incidents of mob lynching, political turmoil, religion led clashes, etc. are testimonies to the lack of media awareness among the people. It has become crucial than ever for the audience/ consumers of media to understand the media content, its source and know how to utilize the received information. This study aims to discuss the meaning of media literacy in the present context and explore the significance of media literacy. An attempt has been made to highlight the contemporary challenges arising because of the upgradation in communication technologies and demonstrate how media literacy can play an instrumental role in overcoming these challenges.