Faces of Neo-Traditionalism: Reviving Igbo Culture in Contemporary Society

Abstract

This study delves into the resurgence of Igbo cultural heritage in modern society, examining various facets of neo-traditionalism in Igboland. Through a comprehensive literature review, it explores how the Igbo people are reclaiming their traditions, customs, and practices. Focusing on cultural festivals like the New Yam Festival and the revival of masquerade performances, the research highlights the enduring significance of Igbo cultural expressions. It also discusses the renewed emphasis on traditional arts, attire, language, and the resurgence of deities and rituals. Notably, the study emphasizes the active role of Igbo youth in driving this cultural renaissance, utilizing modern platforms to celebrate and amplify Igbo heritage. This blend of traditional and contemporary elements underscores the dynamic nature of neo-traditionalism in Igboland.