Analysis of Self-Confidence of UNJ Communication Science Students Class of 2020 Regarding Standardization on the Tiktok Application

Abstract

The rapid development of technology has given birth to many new media as intermediaries in communicating. And this development gave birth to a media, namely social media which has now become an intermediary for communicating and needs for humans which can be considered difficult to separate because humans are very dependent on social media, and one of the social media is TikTok which is a medium for creating and share videos widely. However, with the presence and increasing use of TikTok, especially during the pandemic, many people feel that TikTok is a place to compare themselves with others in how good or creative the content is, to physically compare which ultimately affects one's self-confidence. In this study, using a qualitative research approach with interview data collection techniques which in this study interviewed students from the Jakarta State University Communication Studies program class of 2020, and this study aims to find out how far TikTok social media can affect a person's self-confidence. The conclusion obtained from the results of this study is to conclude that the use of social media, especially TikTok, has an impact in the form of a negative impact and a positive impact on a person's self-confidence studied in this research which will certainly affect a person in living his daily life. And the impact of this use is a decrease in self-confidence or can grow one's self-confidence.