Examining the role of headlines in news framing

Abstract

This paper investigates the role of headlines in the framing of news articles in print media, analyzing how they act as pivotal tools in shaping public interpretation and perception. Drawing on the theoretical foundation laid by scholars such as Entman, Baden, and Parenti, this research highlights the influence of headline language, tone, and accompanying visuals in constructing a narrative. The study focuses on two case examples from Indian national dailies: The Times of India and The Telegraph. Through qualitative analysis, it reveals how headlines not only serve as attention-grabbing hooks but also reflect editorial intentions and sociopolitical leanings. The headline "Donald Trump’s Death" by TOI exemplifies linguistic play used for brand impact, while "It took 79 days for pain and shame to pierce into 56-inch skin" by The Telegraph illustrates emotional and political framing through satire and cultural reference. This paper argues that headlines, though often underestimated, operate as self-contained frames capable of influencing news reception, reader engagement, and even shaping political discourse. The findings prompt a reevaluation of the journalistic function of headlines, positioning them as critical elements of media framing theory.