Product Marketing Strategy for Maximizing Sales

Abstract

Micro, small, and medium enterprises are one of the leading driving forces in economic development in Indonesia. Marketing strategy is a form of plan that is outlined in the field of marketing. To obtain optimal results, this marketing strategy has a broad scope in the field of marketing, including strategies for facing competition, price, and promotion strategies. The purpose of this research is to analyze product marketing strategy for maximizing sales. The research approach used in this research is a quantitative approach. The population in this study was 50 Micro, Small, and Medium Enterprises in Medan City. Sampling was taken using a saturated sample of 50 Micro, Small, and Medium Enterprises entrepreneurs in Medan City. To answer the problem formulation in research using partial (t) testing. The results of research using the t test show that there is a partially significant effect of price on maximizing sales in Micro, Small, and Medium Enterprises in Medan City. There is a partially significant effect of promotion on maximizing sales in Micro, Small, and Medium Enterprises in Medan City.