Analysis of Consumer Satisfaction at a Five-Star Hotel

Abstract

The development of the number of hotels in Medan City is also very rapid and this has led to very tight hotel competition in Medan City. Hotels are often found in urban areas. Especially in places near airports, terminals, large stations, and busy centers in cities, where such places are often used as traffic by people who are on a trip, traveling, and those who don't. have relationships at the destination. Hotel classification can be differentiated based on building quality, facilities, and service quality. The purpose of this research is to analyze consumer satisfaction at a Five-Star Hotel. This type of research is associative. Population in this study are consumers who have used the services of a Five-Star Hotel. The sample in this study used the slovin method. The formula used in the slovin method, so the total sample is 100. Testing this hypothesis uses the partial (t) test. The research results show that responsiveness has a positive and significant effect on consumer satisfaction at a Five-Star Hotel. Empathy has a positive and significant effect on consumer satisfaction at a Five-Star Hotel.