Corporate Social Responsibility In Times Of Covid-19-Some Indian Business Case Studies

Abstract

Corporate social responsibility has been voluntary for companies wishing to improve their public image and something nice to do to show their good corporate citizenship. But the COVID 19 pandemic has disrupted the business in unprecedented ways. Now the companies are seeing their relationship with their stakeholders has changed very suddenly and drastically. The coronavirus pandemic has expanded the financial strain on the government, businesses and individuals as well. So, this research paper moves around developing an understanding about the corporate social responsibility (CSR) activities performed by various business houses in India during COVID 19 pandemic. Various business case studies have been examined to find out the initiatives taken by the companies for benefit of the nation, society and individual as well.