Striking the Balance: Ethical Implications of Language Use in Marketing

Abstract

This article delves into the intricate interplay between language use in marketing and ethical considerations, focusing on the delicate balance between persuasion and transparency. Examining linguistic strategies employed in marketing, the article navigates through the ethical landscape, addressing concerns related to truthfulness, consumer trust, and the social responsibility of brands. By exploring real-world examples and theoretical frameworks, this article seeks to shed light on how marketers can ethically leverage language to engage consumers while maintaining transparency and fostering long-term trust.