Role of FM Radio in the Dissemination of Important Messages in the Time of Covid – A Case Study on Delhi /NCR

Abstract

According to Edmund Burke, in any democratic society, the media can be considered the Fourth Pillar and this claim has often been accurate (Singh, 2019). Media not only informs, enlightens, and entertains in times of peace but also during times of crisis (Chan). In 2019, when the ongoing pandemic emergency had the whole world's population holed up in their homes, mass communication served as both an informant and an educator for the populace. It not only informed us about the current situation but also taught us how to handle it. Each canon of mass communication attempted to play its part in this examination with great diligence, and they all succeeded (Bao, 2020). Television was trying to disseminate news around the clock with news packages, briefings, and discussions. Digital media, which is dynamic in and of itself, was doing the same, and radio, especially FM, was also trying despite its numerous limitations. This study will concentrate on the role of radio during covid and how it tried to comfort listeners, provide them with vital information, and act as their best friend (Brussels). The study focuses on Delhi/NCR listeners and the program by the FM station broadcasts. Additionally, it will attempt to concentrate on the data and message that they tried to spread throughout these challenging circumstances.