Effects of Scarlett Whitening Product Endorsement Content on Tiktok Social Media on Consumer Behavior in Skincare Products

Abstract

Endorsement content is when a person or group of people supports or promotes certain content, be it in the form of writing, images, videos, or other media. The content can be products, services, brands or even ideas or opinions. Content endorsement can be done by individuals who have influence or popularity on social media, such as celebrities, influencers or public figures. They might write positive reviews, upload photos or videos featuring the content, or provide recommendations to their followers. Organizations or brands can also endorse content by working with influencers or public figures that match their target market. They can pay influencers to promote their products or services through posts, reviews or other content. The goal of endorsed content is to increase awareness, visibility, and trust in that content. By getting support from individuals who are perceived as having authority or influence, the content can reach a wider audience and build a positive image. It is important to note that content endorsements must be honest and transparent. Influencers or parties involved must disclose that they receive rewards or incentives for endorsements. This is necessary to maintain trust and integrity in content endorsement practices.