A Qualitative Study of Exploring the Impact of Social Media on Political Participation

https://doi.org/10.55529/jmcc.36.11.21

Authors

  • M K Imtiaz Hussain Mass Communication University of Karachi, Pakistan.
  • Hafsa Farooq Mass Communication University of Karachi, Pakistan.
  • Dr Naveed Iqbal Mass Communication University of Karachi, Pakistan.

Keywords:

Social Media, Political Participation, Media Literacy, Offline Participation.

Abstract

This studies examines the influence of social media on political participation by exploring the stories, perceptions, and behaviors of people. Through thematic evaluation of consciousness organization discussions and interviews, regarding 10 members (5 men and 5 girls), key findings emerge. Firstly, social media serves as a extensive supply of political statistics, allowing people to access diverse perspectives, information articles, and actualtime updates on political occasions. Secondly, social media systems facilitate political discussion and dialogue, allowing individuals to specific their critiques, engage with various viewpoints, and mission their personal ideals. Thirdly, social media performs a crucial function in political mobilization, empowering people to endorse for causes, improve awareness, and arrange campaigns. Additionally, social media complements individuals' feel of political efficacy, fostering their perception in their ability to make a distinction within the political sphere. Lastly, the examine highlights the relationship among social media engagement and offline political participation, with social media frequently serving as a catalyst for people' involvement in political activities. These findings emphasize the capability of social media as a tool for political engagement, information dissemination, and mobilization, however additionally spotlight challenges related to incorrect information. The implications of those findings advise the need for media literacy training, strategic use of social media by using policymakers and political actors, and efforts to sell knowledgeable and inclusive political engagement in the digital age.

Published

2023-10-07

How to Cite

M K Imtiaz Hussain, Hafsa Farooq, & Dr Naveed Iqbal. (2023). A Qualitative Study of Exploring the Impact of Social Media on Political Participation. Journal of Media, Culture and Communication, 3(06), 11–21. https://doi.org/10.55529/jmcc.36.11.21

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