Adapting to a New Reality Via Digital Innovation Consumer Opinions on the Service Economy

Shakeel Basheer; Sheezan Farooq; Murtaza Ahmad Reshi; Bazillah Farooq

doi:10.55529/jmc.41.22.34

Authors

Shakeel Basheer Research scholar, Department of Tourism Management, Lovely professional university Jalandhar, 144001- India
Sheezan Farooq Department of computer science Islamic University of science and technology, India
Murtaza Ahmad Reshi Lovely professional university, Phagwara, Punjab, India.
Bazillah Farooq University of Jammu and Kashmir, India.

Keywords:

Digital, Service Sector, Customer Experiences, Technologies, Customer Approach.

Abstract

The impact of digital innovation on customer experiences in the service industry is examined in this qualitative paper. It discusses the forces behind and those that facilitate digital innovation, highlighting the ways in which mobile apps, artificial intelligence, and data analytics are changing how people interact. Successful implementations are showcased through case studies, and issues like privacy and change management are covered. Emerging technologies like blockchain, IoT, and VR are also covered in this chapter. Emphasis is placed on a customer-centric strategy, which highlights how crucial it is to comprehend and satisfy consumer needs. Organizations are given actionable advice on how to start their digital innovation journey, including hiring talented staff, developing an innovative culture, and strategic planning. All things considered, the chapter provides a road map for companies looking to take use of digital technology and transform consumer experiences in the current digital age.