Impact of Online Food Delivery on Customers Buying Experience

Abstract

With the amelioration in technology, easily availability of internet has created a new trajectory for marketing and selling product through mobile based applications. India is rising at a fast pace where people of the country are using new generation of technology and innovations. The spread of internet based e-commerce industries in India has witnessed a high level of growth and opportunity especially food delivery market is expected to expanding at a CAGR of 28.9% during 2022-2027. CAGR of 30.11 Growth of the technology not only technology but technological innovation has made online food ordering services more suitable specially for the people who wanted to get food delivered at their door step. It overcomes the disadvantages of the historic method of food ordering. This new system is a medium to order online food in a hassle free manner. During the COVID-19 restaurant has witnessed growth in online food delivery to facilitated consumer to order meals and enabled food aggregators to keep operating. From a social perspective, online food delivery act the relationship between consumers and their food, as well as influencing public health outcomes and trace systems. Also we can’t ignore contribution of Gig economy’s working in the success of online food delivery industry. These freelancers’ workers do not receive any benefits of the permanent employees. The aspiration of the study is to know the components that are influencing to customers in going online, their perceptions, positioning of various attributes in their mind and overall satisfaction towards online food delivery services. This research paper is going to be descriptive in nature. Also this paper presents the overall background of food delivery applications and procedure of ordering of food through food delivery applications