Dancemania: Analyzing the Commercialization of Dance Crew Competitions

Abstract

This research delves into the intricate landscape of commercialization within dance crew competitions, employing a focused examination of prominent television series, notably the widely recognized "Dancemania." As the dance competition model gains unprecedented popularity and financial success, there is a discernible risk that the core authenticity of this expressive art form may be compromised. Rather than adhering to artistic values, there is a growing concern that these competitions may veer towards catering primarily to mass entertainment tastes. To comprehensively unravel the increasing commercial influences and economic incentives shaping the competition format, this study employs a multifaceted approach. Interviews and surveys are conducted, drawing perspectives from dance professionals, competitors, and television producers intimately involved in the dance competition milieu. Through qualitative insights and firsthand accounts, the paper aims to shed light on the evolving dynamics propelled by commercial interests. Quantitative data analysis forms a critical component of this research, uncovering correlations that exist between success metrics and influential factors, such as viewership ratings, which may take precedence over the technical prowess of dance ability. The findings from this analysis serve as a catalyst for discussions surrounding potential policy and structural adjustments. The overarching objective is to realign the priorities of competitive dance with a renewed emphasis on artistic values, countering the prevailing trend of prioritizing commercial interests. This research signals the need for holistic interventions and shifts in the competition landscape to preserve the inherent artistic integrity of dance within a commercialized context.