The Implication of Information and Communication Technologies (ICT) in Enhancing Communication Skills of MBA Students (with Reference to Four MBA Colleges in Pune)

Abstract

The purpose of this research study is to analyze the role of MBA institutes in implementing the Information and Communication Technologies (ICT) tools for enhancing the communication skills of MBA students. Communication skills has become the demand of the corporates in the world of globalization and technology. MBA students have to run with the fast changing technology. In order to cope up with the supreme competitive universe, students should be competent enough to share their knowledge and opinions in an impressive manner and this is possible only through communication competencies. The objectives of the research is to study the ICT tools implemented by the institutes for upgrading the communication skills of the MBA study. The secondary objectives is to study the merits and demerits of ICT tools for enhancing the communication skills of the MBA students. Research methodology incorporates primary as well as secondary data. Primary data has been collected in the form of questionnaire method distributed among the MBA students. Secondary data consists of research papers related to the topic, newspaper, internet and books. The research is descriptive and quantitative in nature. Probability Sampling Techniques i.e. Simple Random Sampling is used for collecting data as equal chance is given to the students from four different institutes. Sample size is 50 MBA students. Literature review has been carried out by referring to few research scholarly papers on the contemporary topic. Data analysis has been represented in the form of graphical representation such as pie-charts and bar graphs. Interpretation will be based on the opinions and survey of the MBA students. Conclusion has been drawn from the interpretation stating the significance and need of the ICT tools for development of students’ communication. All the institutes of MBA should pay attention to the students’ development taking into consideration ICT tools.