Role of Communication in Rural Development

https://doi.org/10.55529/jmcc.35.23.31

Authors

  • Erum Saif Ph.D. Research Scholar, Department of Adult and Continuing Education and Extension, Jamia Millia Islamia, New Delhi-110025. India.
  • Ashok Kumar Associate Professor, Department of Adult and Continuing Education and Extension, Jamia Millia Islamia,New Delhi-110025. India.

Keywords:

Communication, Rural Development, Human Growth, Mass Media, Print Media.

Abstract

Abstract: The nearby age has been truly term as a “Communication age”. Communication plays an enormous value in our civilization. Communication has turn out to be a vital part of our daily life. Now people want sufficient and valid information as early as achievable. The mass media namely newspaper, radio and television are taking important part in this important necessitate of people. Communication is the middle activity human connection in general and growth as well as development in particular. A man can stay alive only in society and the continued existence in society is likely with communication. Communication and Development have existed side by side since the sunrise of civilization. Both have gone through lots of changes since they have been connected with each and every feature of human growth, progress and development. The main center of attention of this paper is to examine the level of communication that has contributed for India’s rural development. The other cause is to check the success and act up of the special tools of communication in the rural development passage where many are aggressive and stressing on improving the eminence of rural life. Communication plays an important role in achieving various objectives of the rural development programs i.e. MGNREGA, PMAY-G, and PMGSY etc.

Published

2023-09-12

How to Cite

Erum Saif, & Ashok Kumar. (2023). Role of Communication in Rural Development. Journal of Media, Culture and Communication, 3(05), 23–31. https://doi.org/10.55529/jmcc.35.23.31

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