Marketing Practices in Small Scale Industries with Special Reference to Units in Industrial Estates Guindy Chennai

Abstract

The present study is concerned with the marketing practices of the little scale industrial units. A review of the present written work on the subject reveals that the marketing issues of the little scale industrialists have remained a really unmapped extent. The purpose behind this study is to look at to what degree the little representatives get the marketing thought in their marketing decisions for fulfilling legitimate targets. The mission and vision of the affiliation includes in choosing the necessities and requirements of target markets and passing on the pined for fulfilments more effectively and profitably than contenders.