An Exploring New Developments in the Promotion of Fast Moving Consumer Goods in India

A. Muralidhar; S. Zakeer Hussain; S. Md. Jaffer Sadeek

doi:10.55529/jpome.25.47.52

An Exploring New Developments in the Promotion of Fast Moving Consumer Goods in India

https://doi.org/10.55529/jpome.25.47.52

Authors

A. Muralidhar Assistant Professor, Dept of MBA, SVR Engineering College, Nandyala.
S. Zakeer Hussain Assistant Professor, Dept of MBA, SVR Engineering College, Nandyala.
S. Md. Jaffer Sadeek Assistant Professor, Dept of MBA, SVR Engineering College, Nandyala.

Keywords:

Emerging Trends, Advertising, Fast Moving Consumer Goods.

Abstract

In today's world, advertising is crucial. We can't even conceive of a working marketing plan without first having a well-executed advertising plan. an successful marketing strategy is usually the result of a well-executed promotional campaign. Advertisements aid in both gaining and keeping clients. Important promotional strategy is essential in today's cutthroat economic climate. This study is conceptual in scope and aims to examine new directions in promoting FMCG in India.

Downloads

Download data is not yet available.

Published

2022-09-30

How to Cite

A. Muralidhar, S. Zakeer Hussain, & S. Md. Jaffer Sadeek. (2022). An Exploring New Developments in the Promotion of Fast Moving Consumer Goods in India. Journal of Production, Operations Management and Economics, 2(05), 47–52. https://doi.org/10.55529/jpome.25.47.52