Effect of packaging design and E-Satisfaction on repurchase intention with quality of service as an intervening variable to the Politeknik Unggulan Cipta Mandiri students using E-Commerce applications

Abstract

This study aims to determine and analyze effect of packaging design and e-satisfaction on repurchase intention with quality of service as an intervening variable to the Politeknik Unggulan Cipta Mandiri students using e-commerce applications. This research is a type of quantitative research with causality research design. This research is conducted on the Politeknik Unggulan Cipta Mandiri students using e-commerce applications. The research period is from September 2022 to completion. Population in this study are the Politeknik Unggulan Cipta Mandiri students, all majors with a total of 50 students who had shopped at least twice using e-commerce applications. Sample of this study is a population of 50 students from the Politeknik Unggulan Cipta Mandiri. The data analysis model in this study used path analysis. The results show that packaging design has a positive and significant effect on quality of service. E-satisfaction has a positive and significant effect on quality of service. Packaging design has a positive and significant effect on repurchase intention. E-satisfaction has a positive and significant effect on repurchase intention. Quality of service has a positive and significant effect on repurchase intention. Quality of service is able to intervene packaging design on repurchase intention. Quality of service is able to intervene e-satisfaction on repurchase intention.