Effect of Packaging Design and E-Satisfaction on Repurchase Intention with Quality of Service as an Intervening Variable to the Politeknik Unggulan Cipta Mandiri Students Using E-Commerce Applications

Abstract

This istudy iaims ito idetermine iand ianalyze ieffect iof ipackaging idesign iand ie-satisfaction on irepurchase iintention iwith iquality iof iservice ias ian iintervening ivariable ito ithe Politeknik iUnggulan iCipta iMandiri istudents iusing ie-commerce iapplications. iThis iresearch is ia itype iof iquantitative iresearch iwith icausality iresearch idesign. iThis iresearch iis conducted ion ithe iPoliteknik iUnggulan iCipta iMandiri istudents iusing ie-commerce applications. iThe iresearch iperiod iis ifrom iSeptember i2022 ito icompletion. iPopulation iin this istudy iare ithe iPoliteknik iUnggulan iCipta iMandiri istudents, iall imajors iwith ia itotal iof 50 istudents iwho ihad ishopped iat ileast itwice iusing ie-commerce iapplications. iSample iof this istudy iis ia ipopulation iof i50 istudents ifrom ithe iPoliteknik iUnggulan iCipta iMandiri. The data ianalysis imodel iin ithis istudy iused ipath ianalysis. iThe iresults ishow ithat ipackaging design ihas ia ipositive iand isignificant ieffect ion iquality iof iservice. iE-satisfaction ihas ia positive iand isignificant ieffect ion iquality iof iservice. iPackaging idesign ihas ia ipositive iand significant ieffect ion irepurchase iintention. iE-satisfaction ihas ia ipositive iand isignificant effect ion irepurchase iintention. iQuality iof iservice ihas ia ipositive iand isignificant ieffect ion repurchase iintention. iQuality iof iservice iis iable ito iintervene ipackaging idesign ion repurchase iintention. iQuality iof iservice iis iable ito iintervene ie-satisfaction ion irepurchase intention.