Service Quality of the Cooperatives and Micro Enterprises Service in the Development and Empowerment of Micro, Small, and Medium Enterprises in Batam City

Abstract

This Research Aims To Analyze Service Quality Of The Cooperatives And Micro Enterprises Service In The Development And Empowerment Of Micro, Small, And Medium Enterprises In Batam City. The Type of Research Used in This Study Is Descriptive Qualitative. The Interaction Between The Cooperatives And Micro Enterprises Service In The Development And Empowerment Of Micro, Small, And Medium Enterprises In Batam City As Service Providers With Micro, Small, And Medium Enterprises As Service Recipients, And Researchers Aim To Determine The Quality Of Services By The Development And Empowerment Sector As The Sector Responsible For The Development And Empowerment Of Micro, Small, And Medium Enterprises, The Method Of Determining Informants Is By Purposive Sampling And Snowball Sampling For Active Micro, Small, And Medium Enterprises And Inactive Micro, Small, And Medium Enterprises. Data Analysis in This Study Uses Qualitative Data Analysis. The Research Results Show That Service Quality of The Cooperatives and Micro Enterprises Service in The Development and Empowerment of Micro, Small, And Medium Enterprises in Batam City Consists of Dimensions of Responsiveness, Assurance, Tangibles, Empathy, And Reliability. Service Quality Provided to Business Actors Needs to Be Improved in The Dimensions of Tangibles, Empathy, And Reliability Which Will Affect the Development and Empowerment of Micro, Small, And Medium Enterprises in Batam City.